Designing an ecommerce website can be complex. Designing an online store comes with its own challenges. Commerce websites are built not only to showcase your brand online, they are also built for customers to shop. Because of this, designers have to make sure that the website is intuitive and design. Without sales, the whole website loses its purpose.
Following are some key points you need to consider while designing an ecommerce website.
1. Match Your Design with Your Products
Design of your website should lure customers into it. Keeping your design coherent with what you’re selling completes the overall feel and look of your site. The images, color schemes, to text, perfectly define your website; so choose them wisely. For example, if your website is selling toys and gifts for children, your design should look fun and colorful. If your website targets on electronics, it should project elegant and modern looks with the products- berrybay.
2. Proper Product Showcase and Descriptions
The sole purpose of your e-commerce site is to sell products. Using high quality images makes sure that you get the user’s attention. The larger the images, the better.
Choosing a layout that emphasizes your product in every page ensures better visibility. Don’t give customers a hard time looking and sorting out the products from different categories. Lack of information can make customers leave and reach to your competitor’s website. Describe your products correctly and in detail is of high importance.
Unlike shopping in a real store you cannot feel the products in an e-store. You need to devise ways so you can give your consumers all the information they need to picture your item in their head with information like the type, colour, size, weight, thickness, cut etc. and all the necessary instructions they need to know before purchasing the item. Here’s is an example of an ideal product description.
3. Shopping Cart Design
A good shopping cart can enable users to add multiple items, revise order, or remove products as easily as possible. When designing a shopping cart, make sure that you include functional product images, reviews, and a convenient search bar.
Here’s an example of a good shopping cart design. This shopping cart from Priisinida features a simple but very intuitive design. It includes all the necessary features like the order summary, and a “continue shopping” option for those who want to add/replace items.
4. Guest Checkout
Most of the e-Commerce sites require users to register and create an account prior to making a purchase. Although this is helpful to know more about customers and keep a track on them, it has its downsides. Customers want to make every transaction as quick and anonymous as possible.
Customers hate the long form and need to register. All they want is to buy stuff from you. With guest check outs, customers don’t need to fill out pages of personal details before making the purchase. Experts believe that guest checkouts help boost conversion rates as it removes the barrier (which is the signing up/registering) so that more people can order from you.
5. Secure your store
All eCommerce sites are a target for hackers and the need to keep your store secure has become inevitable. Still, the best way to make your site secure is to support SSL to encrypt information. With an SSL certificate, you can protect your customer’s valuable information including address, emails, phone number, and credit cards. Using e-commerce platforms that have SSL certificates is a solution to the problem. Shopify is one among the best platforms that serves you with an SSL certificate for your site.
6. Responsive Design
Use of mobile devices for browsing and shopping is continuously growing hence increases the online sales. Implementing responsive design to a website to make it device friendly is most important for the success story of an eCommerce website. You should make sure that, your e-commerce website is optimized for mobile before you launch the website. We at Hashtag, understand what responsive design is and how important is as it has become necessary for any business that wants to make it online- particularly e-commerce sites.
There is no one else that understands the mobile users than Hashtaggers do. It’s practically impossible for any online business to succeed without these checklists. Our designers make each step very carefully towards mobile friendly business and get it done for you. And that is why we are called e-Commerce experts.
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